Skip to main content

Twitter Debuts Ad Transparency Center To Let Anyone See Your Ad Campaigns

Social media giants have recently been criticised heavily for their role in enabling the spread of fake news and misleading stories – be it about 2016 US Presidential elections where Russian propaganda ruled Facebook, Twitter, Tumblr, Reddit and other major websites.

One of the main factors was ads on the social networks, which Facebook has tried to make more transparent, and Twitter too has today launched a new Ads Transparency Center (ATC) to allow users to see what all ads an account is running on the platform.

Twitter had first announced this transparency tool back in October last year and is now keeping its promise by making it available to everyone. Twitter will now let users to search for usernames and view all ad campaigns (promoted tweets) run by an account in the past 7 days.

The highlight of this feature is that ad campaigns will be visible to any and all Internet users, not specifically Twitter users.

You can head over to the Ads Transparency Center via this link right here and see every promoted tweet associated with an account, without even having the need to log in. The details will look something like this:

However, the information is not restricted to just the list of promoted tweets for an account. Twitter will highlight the activity of US political advertisers and will show additional data, such as the billing info, ad spend, impression data per tweet and even demographic targeting. Talking about the ATC in the blog post, Twitter’s Bruce Falck states that,

We will be launching a specific issue ads policy in the future, as well as enhancements to the Ads Transparency Center itself. We are doing our due diligence to get this right and will have more updates to come.

And it is not just Twitter who’s looking to minimize scrutiny over its ads and give you the power to identify accounts that run ads. Facebook has also taken similar steps to improve accountability for advertisers and prevent any form of abuse on its platform. It’ll also show users the ads run by a business or Page on Facebook-owned platforms such as Instagram, Messenger as well as partner networks.

Comments

Post a Comment

Popular posts from this blog

iPhone 12 to Have 5nm Processor, Qualcomm’s X55 5G Modem: Report

Apple is all set to launch its first 5G iPhones next year, and a new report out of Japan now claims that they will ship with Qualcomm’s X55 5G modem under-the-hood. According to multiple sources quoted by the Nikkei Asian Review , at least three of the devices the company will launch next year, will ship with 5G connectivity. “It will be the first time Apple introduces 5G iPhones … There will be three of them and the company has set an aggressive sales target” , said one of them. As per the report, the next-gen iPhone lineup will be powered by the A14 chip that will use the 5nm technology, making it significantly more power efficient than its predecessor, the A13 Bionic, found on the current-gen iPhone 11 lineup. At least two of the three new phones will also have what the report called ‘flexible’ OLED displays, although it’s not immediately clear what it meant by that term. In addition, Apple is also developing a new ‘3D-sensing rear-camera’ that is said to be able to “sense t...
Post a Comment
Read more

MediaTek to Design More Chipsets in India After Helio G90

Taiwanese fabless semiconductor company, MediaTek, is all set to bring its gaming-focused ‘Helio G90’ chipset series to India in partnership with Chinese tech major, Xiaomi. According to a senior MediaTek executive, the entire design, SoC integration and gaming software of the MediaTek Helio G90 series have been designed and developed at the company’s R&D facility in Bengaluru. Speaking to IANS, the General Manager of MediaTek India, Rituparna Mandal, said that the company is also working towards designing more smartphone processors in India going forward. “There are many more smartphone chips in the pipeline aimed to be designed in India. To do that, you need the right engineering talent and leadership. That’s where the investment comes – in hiring the right talent to grow the design teams to be able to work on the chips” , she said. The Helio G90 chip, which Mandal said took around six months to design, is slated to debut in India next month as part of a partnership between M...
Post a Comment
Read more

Windows 10 Insider Build 19013 Adds Power Toys, New Kaomoji, and More

Microsoft has already pushed the near-final release version of the Windows 10 November 2019 Update and is now focusing its efforts on the next major 20H1 update. We’ve been keeping track of the new features being tested with Insiders for some time now and well, the latest build, number 19013, brings improvements to the Linux subsystem, emoji tray, and Your Phone features. The highlights of Insider Build 19013 is the return of Power Toys. They’re special utilities that were made popular in the Windows 95 and Windows XP era, but had been nixed to make way for new features over the past few years. Well, they’ve now made a return to Windows 10 20H1 Insider builds this month, starting with 2 features, PowerRename and FancyZones. While PowerRename makes it possible for users to rename files in bulk, the FancyZones feature lets you drag apps into defined target positions on your PC. You can take a close look at the FancyZones feature right here . Apart from this, the Windows subsystem f...
Post a Comment
Read more